MGM: Retro Riches

Project

Retro Riches is the second Hero Promotion of the MGM National Harbor for the year 2024. It is a two-month kiosk game event promotion within the property, where players have a chance to win Pop’s Legendary Car.

Tools

Adobe Illustrator, Photoshop, Adobe Indesign, Adobe Animate

Retro Riches: Food & Beverages

We integrated our casino marketing strategies into the food and beverage experience to create a fully immersive environment for our guests. From themed menus that align with promotional campaigns to branded dining experiences tied to loyalty programs, every detail was crafted to reinforce our brand. This approach not only enhanced guest engagement but also increased time spent on property. By aligning F&B with casino promotions, we created a cohesive guest journey that felt exciting, rewarding, and memorable.