MGM: COVERT CACHE

Project

Covert Cache was the first Hero Promotion held at MGM National Harbor in 2024. It was a two-month, on-property kiosk game promotional event that gave participating players the opportunity to win a car through a special car drawing.

The campaign delivered impressive results, attracting 14,000+ unique players, drawing 6,900 attendees to the final drawing, and generating 4.8 million drawing entries. It also contributed an outstanding $140 million in revenue, demonstrating the promotion's success in driving player participation, sustaining engagement, and delivering significant business impact.

Tools

Adobe Illustrator, Photoshop, Indesign, Animate, After Effects